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Videos

Videos

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research’s purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
June 15, 2013

Research reports

Interviewing children and young people (Spanish)

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013

Videos

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013

Videos

President's address

Highlights and personal reflections from Dan Foreman, ESOMAR President.

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013

Videos

Speaking the language of research

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to...

Catalogue: Congress 2013: Think Big
Author: Nikki Lavoie
Company: Sky Consulting
June 15, 2013

Magazines

Research World (May-June 2013)

The mobile revolution continues apace and this has huge implications for the way we think about and design surveys. Are we ready to take up the challenge?

Catalogue: Research World 2013
Author: ESOMAR B.V.
June 15, 2013

Videos

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
June 15, 2013

Videos

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
June 15, 2013